SEO report of trax-tech.com

Redirected to www.traxretail.com/

Trax - Real Time Retail Execution Solutions

www.traxretail.com/

Improve your in-store retail execution and audits with image recognition technology that turns everyday shelf images into real-time actionable insights.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.traxretail.com/

Character length : 19

Title
Trax - Real Time Retail Execution Solutions
Description
Improve your in-store retail execution and audits with image recognition technology that turns everyday shelf images into real-time actionable insights.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Trax - Real Time Retail Execution Solutions
description: Improve your in-store retail execution and audits with image recognition technology that turns everyday shelf images into real-time actionable insights.
url: http://www.traxretail.com/
site_name: Trax Image Recognition
image: http://www.traxretail.com/wp-content/uploads/2014/09/Screen-Shot-2014-08-29-at-5.52.12-PM.png

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://traxretail.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin98

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Trax - Real Time Retail Execution Solutions

Character length : 43

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
10010100
Heading structure in the source code
  • <H3> Trax Retail Execution
  • <H1> Perfect your in-store execution today
  • <H3> Trax for Retailers
  • <H1> A smarter way to manage your stores
  • <H3> Trax News
  • <H1> Trax Wins Deloitte 2016 Technology Fast 50™ Award
  • <H3> Trax Retail Intelligence
  • <H1> Drive overall brand and portfolio growth
  • <H1> Trax in Action
  • <H1> Trax Solutions
  • <H3> Trax Retail Execution
  • <H3> Trax Retail Intelligence
  • <H3> Trax Retail Compass
  • <H3> Trax Retail Watch
  • <H3> Trax Smart Cooler
  • <H3> Trax Smart Shopper
  • <H1> Trax Technology
  • <H1> Trax Success
  • <H1> About Us
  • <H1> Contact Us
  • <H4> Trax Image Recognition Cookies Policy
Word cloud
  • trax38
  • retail18
  • learn8
  • execution7
  • smart6
  • image6
  • recognition6
  • store5
  • technology5
  • how4
  • market4
  • cooler4
  • in-store4
  • improve4
  • solutions4
  • real-time4
  • experience4
  • intelligence4
  • growth3
  • shelf3
  • analytics3
  • measurement3
  • policy3
  • watch3
  • shopper3
  • information3
  • success3
  • compass3
  • news3
  • products3
  • shopping3
  • cookies3
  • events3
  • info@traxretail2
  • connect2
  • based2
  • english2
  • terms2
  • please2
  • services2
  • visit2
  • analysis2
  • data2
  • privacy2
  • see2
  • careers2
  • leadership2
  • capture2
  • today2
  • largest2
  • brands2
  • household2
  • insights2
  • source2
  • single2
  • recognized2
  • some2
Keyword matrix
wordtitledescriptionsheading
trax
retail
learn
execution
smart
image
Two Word cloud
  • trax retail10
  • trax smart5
  • retail intelligence4
  • smart shopper3
  • solutions trax3
  • retail compass3
Three Word cloud
  • based market measurement2
  • leadership news events2
  • trax smart cooler2
  • trax retail compass2
  • trax retail intelligence2
  • learn more trax2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
6.60
Flesch Reading Ease
56.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.90
Dale–Chall Readability
7.50
SMOG Index
8.80
Spache Readibility
5.00
Number of letters
2916
Number of words
550
Number of sentences
116
Average words per sentences
5
Number of syllables
948
Syllables in words
979
Average syllables in words
1.72
Number of words in first three syllables
110
Percentage of word / syllables
20.00
Words not in Dale-Chall easy-word list
252
Words not in Spache easy-word list
135

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.6 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
95
Number of source domains
15
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://www.traxretail.com/.. /main-8b575a49b3.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.traxretail.com/wp-includes/js/jquery/jquery.js
  • http://www.traxretail.com/wp-includes/js/jquery/jquery-migrate.min.js
  • http://www.traxretail.com/wp-content/plugins/add-to-any/addtoany.min.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/libs/modernizr.custom.min.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/extra_functions.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/minify/trax_tablet_menu.min.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/trax/trax_countryutils.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/jquery/jquery.waypoints.min.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/jquery/jquery.inview.min.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/jquery/jquery.actual.min.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/libs/bxslider.min.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/libs/bootstrap-toolkit.min.js
  • http://www.traxretail.com/wp-content/plugins/sitepress-multilingual-cms/res/js/language-selector.js
  • http://www.traxretail.com/wp-content/plugins/creare-eu-cookie-law-banner/js/eu-cookie-law.js
  • http://www.traxretail.com/wp-content/plugins/wp-social-sharing/static/socialshare.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/scripts.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/libs/bootstrap-toolkit.min.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/libs/comeet.js
  • http://www.traxretail.com/wp-includes/js/wp-embed.min.js
  • http://www.traxretail.com/wp-content/plugins/sitepress-multilingual-cms/res/js/sitepress.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/gsap/TweenMax.min.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/odometer/odometer.js
  • http://www.traxretail.com/wp-content/themes/trax/library/js/trax/trax_odometer.js
File size of all javascript files combined
431.17KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.traxretail.com/wp-content/plugins/sitepress-multilingual-cms/res/css/language-selector.css?v=3.3.5
  • http://www.traxretail.com/wp-content/plugins/sitepress-multilingual-cms/res/css/language-selector-click.css
  • http://www.traxretail.com/wp-content/themes/trax/library/css/bootstrap.min.css
  • http://www.traxretail.com/wp-content/themes/trax/library/css/style.css
  • http://www.traxretail.com/wp-content/plugins/add-to-any/addtoany.min.css
File size of all css files combined
126.08KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
65.69KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
78
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://js.hs-scripts.com/555200.js60 seconds
https://js.hs-analytics.net/analytics/1519603800000/555200.js5 minutes
https://use.typekit.net/gcn3gjq.js10 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-NFFQCXN15 minutes
https://www.googleadservices.com/pagead/conversion_async.js60 minutes
https://js-agent.newrelic.com/nr-1071.min.js2 hours
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
1.54MB
Image optimisation
You can save 136.9KB (28% compression) by optimising the images below:

 Website security

IP
72.47.228.164
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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